Role Overview
Zillow is seeking a Marketing Specialist, Media Reporting and Automation to join its newly established paid media data team based on-site in Bengaluru, Karnataka, India. In this analytics and automation role, you will maintain data integrity, support bi-weekly and always-on reporting cadences, and accelerate insights across all paid media channels. You will partner with US- and Mexico-based media leads to oversee data quality assurance, build scalable dashboard infrastructure using SQL and Tableau on Databricks, and integrate modern AI tools directly into reporting workflows to optimize media performance across Brand, Buyer, Renter, and B2B initiatives.
Core Responsibilities
- Data QA & Media Reporting: Own end-to-end quality assurance of monthly and bi-weekly spend and performance reporting across internal platforms and advertising channels, including CM360, Meta Ads Manager, Google Ads, and iSpot.
- AI-Driven Workflow Automation: Leverage generative AI tools (such as Claude, ChatGPT, and Gemini) to automate routine data QA checks, detect data anomalies, and reduce manual reporting tasks.
- Dashboard & Infrastructure Maintenance: Maintain scalable data dashboards and reporting pipelines in Tableau and Databricks to surface critical trends, channel benchmarks, and performance metrics to stakeholders.
- Market & Competitive Intelligence: Aggregate and synthesize competitive tracking data from third-party tools into clear, actionable summaries for media teams.
- Optimization & Experimentation Support: Build and evaluate scenario-based budget allocation models, and assist in configuring marketing tests across TV, Online Video, Paid Social, SEM, and Programmatic Display.
- Data Triage & Cross-Functional Collaboration: Identify, document, and investigate cross-platform discrepancies, partnering closely with Paid Marketing, Marketing Tech, Marketing Strategy, and Data Science teams.
Qualifications & Requirements
- Professional Experience: 2+ years of hands-on experience in marketing analytics, data operations, or media performance reporting supporting paid media campaigns.
- Querying & Data Platforms: Strong proficiency in SQL for data extraction and analysis, working with large-scale data environments like Databricks.
- Business Intelligence: Hands-on experience developing and maintaining interactive performance dashboards in Tableau or equivalent BI software.
- AI Acceleration: Demonstrated proficiency leveraging AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate data workflows, scripting, or anomaly detection.
- Paid Media Familiarity: Working knowledge of digital advertising platforms (Meta Ads, Google Ads, Campaign Manager 360) and media measurement concepts.
- Work Mode & Availability: Classified as an Office position, requiring regular work from the Zillow Bengaluru office for approximately 80% to 100% of time each month.
- Educational Background: Bachelor's degree in Computer Science, Statistics, Mathematics, Economics, or a related quantitative field preferred (or equivalent practical experience).
About Zillow
Zillow Group is the leading real estate platform in the United States, transforming how people buy, sell, rent, and finance homes. Recognized on FORTUNE's 100 Best Companies to Work For® and TIME’s America’s Best Companies lists, Zillow combines innovative software, robust data science, and customer-first design to deliver seamless real estate experiences.