Role Summary
Thermo Fisher Scientific is seeking a detail-oriented, analytical Customer Data Engineer / Marketing Campaign Specialist to join our Marketing & Communications team in Bangalore, Karnataka, India. Operating in a hybrid model (Standard Monday–Friday schedule), you will help advance our global mission of making the world healthier, cleaner, and safer by developing, executing, and optimizing high-impact B2B marketing campaigns. Leveraging enterprise marketing automation tools, CRM systems, and business intelligence platforms, you will translate complex scientific concepts into compelling digital narratives, analyze multichannel campaign performance, and drive customer engagement worldwide.
Key Responsibilities
- Multichannel Campaign Execution: Plan, launch, and manage strategic marketing initiatives across digital channels, including email, social media, paid search, display advertising, and events.
- Marketing Automation & Operations: Build, deploy, and streamline campaign workflows utilizing enterprise marketing automation platforms such as Eloqua, Workfront, and Adobe Experience Manager (AEM).
- Customer Relationship Management: Leverage Salesforce CRM to track customer journeys, maintain contact segmentation, and ensure lead-to-opportunity alignment with sales teams.
- Data Analytics & Reporting: Analyze marketing performance data and build comprehensive visualization dashboards using Power BI and Adobe Analytics to optimize customer acquisition and retention.
- Brand Governance & Content Translation: Ensure global brand consistency across all marketing assets and translate complex technical and life sciences information into clear, value-driven marketing messages.
- Cross-Functional Stakeholder Management: Coordinate with cross-functional internal teams and external agency partners within a global matrix organization to deliver concurrent projects on schedule.
Key Qualifications
- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field (with 2 years of B2B marketing experience), or an Advanced Degree (Master's / MBA) with 0 to 2 years of experience.
- Experience: 0 to 3 years of experience in B2B digital marketing, customer data analytics, or marketing automation, preferably within the life sciences or healthcare industries.
- Marketing Automation & CRM: Hands-on proficiency with marketing automation tools (Oracle Eloqua, Adobe Experience Manager, Workfront) and enterprise CRM systems (Salesforce).
- Analytics & Visualization: Demonstrated expertise in data analytics and reporting utilizing Power BI, Adobe Analytics, or similar BI visualization tools.
- Professional Competencies: Exceptional project management abilities, strong written and verbal communication skills, and the capacity to collaborate effectively across a global matrix environment.
- Mobility: Willingness and ability to travel approximately 10–15% as business requirements dictate.
About Thermo Fisher Scientific
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding billions of dollars and a global workforce of over 100,000 colleagues. Our mission is to enable our customers to make the world healthier, cleaner, and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics, or delivering life-changing therapies to market, we are here to support them.