Role Summary
Synchrony is seeking an analytical and solution-driven Senior Analyst, Digital Analytics (L09) to join the India Analytics Hub (IAH) supporting consumer finance and emerging payments initiatives. Based primarily out of Hyderabad (with flexible regional engagement hub options in Bengaluru, Delhi/NCR, Mumbai, and Kolkata), this role focuses on digital measurement analytics for Synchrony Card Access and modern payment platforms. You will collaborate closely with US Analytics partners, product owners, and digital marketing teams to drive data strategy, perform end-to-end data validation, build executive Tableau dashboards, and deliver actionable descriptive-to-prescriptive insights.
Key Responsibilities
- Digital Measurement & Analytics: Execute end-to-end digital measurement analytics within an Agile framework for Synchrony Card Access and emerging payment platforms.
- Data Strategy & Validation: Lead digital data collection, data hygiene, and validation pipelines to measure feature adoption, customer journey funnels, and product performance accurately.
- Reporting & Visual Analytics: Design, develop, and maintain automated interactive dashboards in Tableau and SAS/SQL reporting suites to articulate complex analytical findings to business leaders.
- Cross-Border Stakeholder Partnership: Partner directly with US-based analytics teams, digital product leads, marketing strategists, and technology squads to translate strategic goals into concrete analytical roadmaps.
- Project Management & Compliance: Ensure full adherence to corporate data compliance, audit standards, and delivery timelines while leading internal continuous improvement initiatives.
Key Qualifications
- Education: Bachelor's or Master's degree in Statistics, Economics, Mathematics, Computer Science, or a related quantitative field (or 4 to 6 years of equivalent hands-on analytics experience).
- Experience: 2 to 4 years of hands-on data analytics experience, including a minimum of 2+ years utilizing SQL or SAS.
- Core Technical Skills: Deep proficiency in SQL querying, SAS programming, data manipulation, and 1+ years building business dashboards with Tableau.
- Working Alignment: Ability to align working schedules with US Eastern hours (06:00 AM ET – 11:30 AM ET) for cross-border alignment and collaboration.
- Preferred Capabilities: Direct experience in web analytics platforms (such as Adobe Analytics), prior analytics experience in the consumer banking or financial services industry, and familiarity with emerging digital payment systems.
About Synchrony
Synchrony (NYSE: SYF) is a premier consumer financing company delivering customized credit, banking, and digital payment solutions to millions of customers and leading national retailers across the United States. Recognized as one of the Best Companies to Work For® and ranked #3 as a Great Place to Work® in India, Synchrony fosters an agile, innovative, and deeply inclusive environment dedicated to driving financial wellness and customer-centric technological advancement.