Role Overview
PepsiCo is seeking a Platforms & Solutions Associate Analyst (Salesforce Marketing Cloud Developer) to join its IT team in Hyderabad, Telangana, India. In this technical marketing automation role, you will develop, test, and maintain enterprise email campaigns, multi-channel customer journeys, automated workflows, and personalized messaging solutions. Acting as a module lead and primary technical point of contact for assigned markets, you will collaborate closely with architects, business analysts, and global project teams to execute data-driven marketing campaigns.
Core Responsibilities
- Campaign & Journey Development: Build, test, and deploy dynamic email campaigns, triggered communications, and lifecycle customer journeys across global markets.
- Template & Scripting Engineering: Develop responsive, personalized email templates and backend logic utilizing AMPscript, HTML, CSS, and Server-Side JavaScript (SSJS).
- SFMC Platform Configuration: Configure and manage core Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, Email Studio, and Content Builder.
- Data & API Integrations: Author SQL queries, structure Data Extensions, build targeted audience segments, and implement external API integrations.
- Deliverability & Analytics: Monitor email deliverability metrics, IP/domain reputation, and campaign engagement reports to identify optimization opportunities.
- Troubleshooting & Documentation: Diagnose data, automation, and integration defects while maintaining comprehensive technical documentation and development best practices.
Qualifications & Requirements
- Educational Background: Bachelor's degree in Information Technology, Computer Science, Engineering, or an equivalent discipline.
- Professional Experience: Minimum 5 years of overall IT experience, including at least 2 years of dedicated hands-on Salesforce Marketing Cloud (SFMC) development experience.
- SFMC Module Mastery: Strong expertise in at least three SFMC modules such as Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, or Mobile Studio.
- Programming & Querying: Proven proficiency in AMPscript, HTML, CSS, SSJS, and writing moderately complex SQL queries.
- Data & Campaign Operations: Practical experience with Data Extensions, audience segmentation, API integrations, deliverability monitoring, and campaign analytics.
- Core Competencies: Strong analytical problem-solving, documentation discipline, and communication skills for collaborating across globally distributed teams.
About PepsiCo
PepsiCo is a global food and beverage leader with a product portfolio enjoyed by consumers more than one billion times a day in over 200 countries and territories. Guided by its vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive), PepsiCo drives digital transformation and consumer engagement across iconic brands worldwide.