Role Overview
MSD (known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada) features an opportunity for a Senior Specialist, Business Insights & Analytics (BIA) in India (Hybrid). In this strategic analytics role, you will act as a key commercial and marketing data translator across priority therapeutic areas. The position focuses on analyzing complex internal, commercial, and third-party healthcare datasets, designing interactive BI dashboards, interpreting advanced predictive analytics models, and leveraging generative AI technologies to guide brand strategy, sales force execution, and omnichannel investment decisions.
Core Responsibilities
- Commercial Analytics & Insights: Ingest and evaluate historical performance data across brands, customer segments, campaigns, and digital channels to uncover trends, risks, and commercial growth opportunities.
- Reporting & Dashboard Architecture: Design, build, and optimize enterprise dashboards and standardized reports using Tableau, Power BI, and Advanced Excel to track sales force effectiveness and customer engagement KPIs.
- Advanced Analytics & Modeling: Partner with central Data Science teams to interpret and operationalize predictive analytics models, covering demand forecasting, customer segmentation, scenario analysis, and promotional spend optimization.
- AI-Enabled Analytics Workflows: Proactively implement generative AI and automated analytics tools to accelerate synthesis, automate repetitive analytical pipelines, and support fact-based decision-making.
- Data Governance & Quality: Collaborate with enterprise IT and Data Stewards to validate data pipeline integrity, onboard primary/secondary market research feeds, and maintain compliance with privacy standards such as GDPR.
- Cross-Functional Partnership: Deliver fact-based recommendations, strategic narratives, and ad-hoc analytical findings to senior commercial, marketing, and sales leadership.
Qualifications & Requirements
- Educational Background: Master's degree in Data Science, Statistics, Economics, Business Analytics, or a related quantitative field.
- Professional Experience: 5+ years of dedicated experience in business analytics, commercial data analysis, or marketing intelligence (experience within pharmaceutical, healthcare, or regulated industries preferred).
- Data Querying & BI Tooling: Advanced practical proficiency with SQL, Tableau, Microsoft Power BI, and Advanced Microsoft Excel (complex formulas, VBA, and data modeling).
- Statistical & Programming Stacks: Working knowledge of Python or R for data processing and exploratory analysis is advantageous.
- Artificial Intelligence & GenAI: Hands-on experience applying generative AI tools to augment analytical productivity, workflow execution, and insight generation.
- Analytical Methodologies: Demonstrated capability in commercial forecasting, KPI architecture, promotional mix evaluation, and predictive modeling interpretation.
About MSD
MSD is a global healthcare and biopharmaceutical leader dedicated to discovering, developing, and delivering innovative prescription medicines, vaccines, and animal health products. Operating across international markets, the company leverages digital transformation, scientific excellence, and advanced data-driven insights to tackle some of the world's most critical medical challenges.